It also reminds me of Facebook, which gave us free social networking and other features in exchange for accessing our data to deliver targeted advertising. It reminds me of the old razor and razor blades model around video game consoles, where a console was sold at a loss and the game companies made money selling games (which now cost as much as $70). I’ve always said companies should eventually pay us for our attention, and that we should all get paid to play games. This kind of data may raise privacy concerns, but Lawrence said that customers are opting in upfront when they agree to take the TV for free. In addition, you have to agree to share some information about your household that enables advertisers to target you more accurately with relevant ads, said Dallas Lawrence, chief strategy officer at Telly, in an interview with GamesBeat.
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